LinkedIn Glow-Up workshop for startup founders

Visibility creates opportunity. LinkedIn is more than just a digital CV. It’s a stage. At the Unicorn Startup Hub in Graz, Austria, I hosted a workshop for startup founders to craft bold, human online presences.

The goal: help participants define their voice, sharpen their message, and hit publish. We looked at what actually works on LinkedIn (and what doesn’t), and turned vague ideas into concrete content.

My role: design and facilitate a half-day, in-person LinkedIn workshop for founders.

LinkedIn basics: we demystified the algorithm, looked at what good profiles actually look like, and broke down how to post without sounding generic. We made personal branding feel less cringey and more strategic.

Setting strategy and tone: we defined goals for 2025, mapped out our audiences, and experimented with tone of voice. From buttoned-up investor talk to playful peer-storytelling. Everyone shipped a post by the end.

3h in-person workshop incl. expert briefing (1h), group work (1h), writing a post (1h), slide deck, and a handout booklet

Participants say:

“The content was very compact and practice-oriented, with a good mix of exercises and input, although there could have been a bit more time for the hands-on parts.”

* Let‘s work together * 

If you’re looking to give your LinkedIn presence a Glow-Up, let’s talk!

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